David Thawley Named CEO of Derive Systems

Dec 16th, 2014

Derive Systems, a leading software company customizing a vehicle’s performance, announced today that its Board of Directors has named David Thawley as the company’s President and Chief Executive Officer, effective immediately. Thawley joins Derive Systems with a wealth of experience from running eBay Motors Automotive Parts and Accessories, founding two startups, to six years in the U.S. Air Force. As Derive’s new CEO, Thawley will drive innovation and accelerate the growth of the Derive brands.

Thawley’s appointment is the next step in Derive’s evolution. Derive was created when two leading automotive software companies, SCT Performance and Bully Dog Acquisition, merged. Derive serves as the shared resource and technology platform for the SCT, Bully Dog and Derive Efficiency brands.

“As we aggressively transform Derive Systems to be the most trusted automotive software solution for individuals and business fleets, we sought out an influential leader to achieve Derive’s goals,” said Board Member Lisa Schule and Managing Director at the Global Environment Fund. “Dave’s depth of knowledge, global experience and proven leadership will bring a fresh perspective to Derive.”

“I am honored to have the opportunity to lead Derive Systems through this transformation and shape the future of our hardware and software solutions that improve the driving experience,” said David Thawley. “I could not be more excited to work with this talented team and strengthen our customer experience and their love for our technology.”

With Thawley’s appointment, SCT CEO, Rick Trudo will transition into an advisory role in 2015 and support the international plan for the SCT and Bully Dog brands.

“I met Dave four years ago, and we have stayed in touch, regularly consulting each other on technology initiatives,” said Rick Trudo. “Before retiring from the business, I needed a strong succession plan to lead Derive; Dave was my pick. I look forward to working closely with him to accelerate the business, and I am confident he will make a meaningful impact to Derive and the greater calibration industry.”

Thawley earned a BS from the United States Air Force Academy, a MS from the Air Force Institute of Technology and an MBA from the Wharton School of the University of Pennsylvania.