‘Old habits die hard’ is an expression that should resonate with fleet managers working to promote driving safety. Data from the American Transportation Research Institute shows that truck drivers with an accident on their record were 88% more likely to be involved in a future crash.
Still, most fleet managers can’t demand a perfect driving record of their drivers, nor can they afford to lose drivers after one accident. But what they can take away from the ATRI study is that accidents and speeding tickets are not an effective deterrent for unsafe driving habits.
In fact, the study also showed that a ticket for speeding more than 15 miles per hour over the limit increased the likelihood of future accidents by 67 percent. So as a fleet manager who has carefully screened drivers before hiring them and spent time on safety training, what more can you do to promote safe driving and keep your drivers on the road?
Many fleets are beginning to turn to technology to drive home the point that they value safety first. Installing top-end speed limiters on vehicles removes the lure of speeding to make up time, and sets their drivers up to succeed. Managers can set a top speed that allows for efficient customer service, but keeps drivers statistically more likely to stay out of accidents, stay on the road, and stay with the company longer.
Speed-limiting technology is quick and easy to install, and doesn’t require any upkeep or monitoring to ensure it is being used effectively. Most important of all, it drives down costs associated with finding and hiring new drivers to replace those who simply couldn’t break those old, ingrained unsafe driving habits. For more information on speed limiters, visit http://derivesystems.com/efficiency/solutions.
 American Transportation Research Institute report on Predicting Truck Crash Involvement, April 2011