Derive Systems Appoints Two Tech Veterans To Its Executive Leadership Team

Aug 2nd, 2016

Executive team charged with fueling future auto and technology innovations


SANFORD, Fla. – Derive Systems, a leading automotive technology company, today announced two additions to the company’s executive team. These executives bring strategy, marketing, and technology expertise to support Derive’s vision of customizing and personalizing the driving experience.

Nathan Shriver joins the company as Chief Marketing Officer, bringing to Derive 16 years of experience executing highly successful marketing strategies for companies including Pebble Tech, the Kickstarter sensation in smartwatches, and Under Armour, Inc., an NYSE-traded performance and apparel and footwear brand. As CMO, Shriver applies his experience in wearable and consumer technology to the next progression of consumer tech: the automobile. He is responsible for all brand, channel, and direct marketing for the SCT, Bully Dog, and Derive Efficiency brands.

Marco Della Torre also joins Derive from the consumer tech world as Chief Technology Officer. He augments the team with world-class technology experience as technology entrepreneur, executive and inventor of formative technology at a series of successful consumer electronics start-ups. That experience includes serving as the engineering co-founder of Basis Science, a maker of comprehensive fitness and sleep tracking products later acquired by Intel, as well as manager of analysis Software at BAM Labs, creator of smart bed technology later acquired by Select Comfort Corporation.

“Technology enables everything to be personalized these days – devices, fitness and nutrition plans, fashion, etc; Derive empowers people to personalize the technology in the 300 million cars on the road today,” said Derive Systems CEO David Thawley. “We are proud to add to our team two outstanding individuals whose consumer technology experience will accelerate Derive as an innovator in the automotive technology space, as we move beyond our roots in fleet and performance, and create solutions for the mass market consumer.”

Shriver and Della Torre join an executive team with deep roots in the technology industry. Prior to Derive, CEO Thawley ran eBay Motors Automotive Parts and Accessories and founded two start-ups and recent hire, Scott Barbour, Vice President, Sales, served in a variety of roles at LinkedIn.


Derive Systems is the parent company of SCT, Bully Dog and its business-to-business fleet division, Derive Efficiency. Established after the merger of SCT and Bully Dog, Derive Systems is a leading software company whose vision is to empower customers to take control of their vehicles. Derive Systems products customize a vehicle’s performance, connecting drivers to a smarter, more highly optimized vehicle. SCT and Bully Dog are flagship brands under Derive Power, offering software and performance tuning devices to improve horsepower, torque and overall drivability. Derive Efficiency offers corporate, government and law enforcement fleet solutions allowing customers to realize immediate fuel and energy savings as well as driver safety improvements.

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